The Story Behind Austin’s

Most Iconic Tacos

We’re Reyna and Maritza Vazquez—sisters, best friends, and the duo behind Veracruz All Natural. What started as a small food trailer has grown into one of Austin’s most talked-about taco spots. But getting here wasn’t easy—it took hustle, heart, and staying true to where we come from.

We grew up in Veracruz, Mexico, practically living in the kitchen. Our mom and grandma taught us how to cook with love, tradition, and the freshest ingredients. Even as kids, we knew we wanted to open a restaurant one day. Making it happen, though? That took serious work.

In 2008, we completely went for it. We saved up everything we had and bought a tiny food trailer on East Cesar Chavez. Our menu was super simple —snow cones, smoothies, and natural drinks. We worked nonstop, keeping our day jobs while taking turns sleeping on the trailer floor just to keep the business going.

Then in 2010, everything changed. We upgraded to a bigger truck, and with more space, that’s when the magic happened. We finally started cooking tacos and wow—Austin noticed. People went crazy for our food! Before we knew it, Veracruz All Natural had a loyal following.

Fast forward to today, and we have multiple locations, a dedicated fan base, and some major love from The New York Times, LA Times, Eater, The Chronicle, and even Food Network—which ranked our tacos among the five best in America. But we’re not stopping here. We’re always experimenting, tweaking recipes, and bringing in new flavors—because great food should keep evolving. Our menu has grown too, with more plant-based dishes, protein-packed breakfast tacos, and fresh juices. No matter what you're craving—something bold and flavorful or something light and fresh—we’ve got you.

And yes, we’re still in the kitchen. If you visit our new sit-down restaurant, Veracruz Fonda & Bar, don’t be surprised if you see us making sure every bite is just right. So next time you’re craving tacos that hits hard on flavor, come by, grab a bite, and say hey. You’re not just eating our food—you’re tasting our story.